Tamara Hooks
Brand Leader | Marketing Communications | Digital Marketing | Social Media | PR | Corporate Communications
- Role
- Vice President, Brand Strategy & Identity at Synchrony
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Tamara Hooks
I am an accomplished marketing communications leader with a proven record of designing and implementing effective, measurable and award-winning marketing communications strategies in both the traditional and digital media space. I am a high-performing, strategic thinker with more than 15 years experience across various industries and sectors, including Fortune 200, Fortune 500, nonprofit, B2B, B2C and B2G organizations. I also have a Master of Science in Integrated Marketing Communications from West Virginia University and an Inbound Marketing Certification from HubSpot.In addition, I have exceptional communications, organizational and technical skills. I am a skilled, visionary leader, specializing in motivating diverse and creative teams to successful completion of business objectives. Moreover, I enjoy new challenges that allow me the opportunity to grow professionally and to leverage my unique problem solving abilities.My areas of expertise include the following: Extensive experience in marketing, brand strategy, PR, social and digital media, media relations and integrated marketing communications planning and execution; visionary leader and problem solver Outstanding oral/written communications skills, including short and long form; strong command of AP style Highly skilled in leading cross-funtional teams and managing stakeholder relationships, including agency and vendor relationships Exceptional creativity and innovation; strong analytical background with attention to detail Significant experience in project management with the ability to prioritize and meet deadlines Adept at providing strategic counsel and applying sound business acumen to any situation Extremely knowledgeable in managing video production and scripting
Experience
Vice President, Brand Strategy & Identity
Jan 2022 — Present
Head of corporate brand strategy, brand identity and governance responsible for global brand initiatives that unify the enterprise and align to business strategy.
Education
The University of Tulsa
Bachelor of Science in Business Administration, Marketing major; Spanish minor
West Virginia University
Master of Science, Integrated Marketing Communications
2012 — 2015
West Virginia University
Graduate Certification - Integrated Marketing Communications
2012 — 2013
Skills
- Brand Development
- Press Releases
- Web Content
- Crisis Communications
- Budgets
- Strategic Communications
- Project Management
- Social Media
- Brand Management
- Fundraising
- Marketing Strategy
- Video Production
- Communication Training
- Leadership
- Newsletters
- Marketing
- Integrated Marketing
- Public Relations
- Internal Communications
- Media Relations
- Corporate Communications
- Public Speaking
- Event Planning
- Marketing & Promotional Stategies
- Management
- Diversity & Inclusion
- Video Editing
- Change Management Communications
- Sales
- Change Management
- Social Media Marketing
- Employee Communications
- Training
- Advertising
- Executive Communications
- Strategy
- Marketing Communications
- Strategic Planning
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