Tamara F
- Role
- Content Strategist at Equifax
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Content Strategist
Aug 2021 — Present · Atlanta, GA, US
Lead content marketing & SEO strategy for Equifax Direct To Consumer marketing channels which resulted in a 45% YoY increase in performance of Equifax.com. Developed content market strategy that integrates SEO opportunities that drive engagement and conversions. Collaborate with product, legal, web and UX Design teams to drive brand awareness, sales enablement, lead generation, customer engagement, sales, and customer retention. Lead SEO team and agency partners to optimize content according to SEO strategy. Perform content audits, competitive analysis, gap analysis, new search opportunities and keyword research. Track and optimize for key performance indictors.
Education
University of Houston
Biology, African American Studies
2002 — 2013
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