Tamara Dougherty
Senior Director, Ecommerce & Customer Experience @Boston Proper
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WORK HISTORY
Senior Director, Ecommerce & Customer Experience @Boston Proper
Responsible for Ecommerce and Call Center channels ensuring business achieves performance targets, pulling appropriate levers to drive sales, increasing customer base (Acquisition-Retention), and calculating the cost-effectiveness of specific motives.\\\\n• Leads an Ecommerce and Customer Experience team focused on providing the ideal on-site and call center customer experience while meeting business objectives and relevant Key Performance Indicators (KPIs)\\\\n• Creates strategic and tactical plans to drive both Ecommerce and Call Center growth through existing and new channels focused on deep user behavior, customer retention and acquisition\\\\n• Develops various reporting with Data Analyst based on marketing spend and KPIs\\\\n• Responsible for preparing weekly, monthly, and quarterly leadership reporting\\\\n• Orchestrates website assessments to ensure functionality and best practices through direct reporting and advisement to the web development team\\\\n• Provides statistical sales data and detailed insight into the cycles, trends and segmentation of consumer behavior to the merchandising department\\\\n• Manages SEO strategy in coordination with external marketing agency\\\\n• Spearheaded website replatform and systems migration including RFP creation and distribution, vendor selection, and contract negotiations\\\\n• Coordinated, reviewed and approved website redesign in accordance with the art and science of the customer journey \\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Virginia Tech
Bachelor of Arts, Apparel Design and Merchandising
Virginia Commonwealth University
Bachelor of Arts, Merchandising
SKILLS
ABOUT TAMARA DOUGHERTY
Experienced professional in Ecommerce, Marketing and Merchandising who fully understands…
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