Tamara Bonet-Cardona
Associate Director of Marketing & Communications @State University Of New York Maritime College
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WORK HISTORY
Associate Director of Marketing & Communications @State University Of New York Maritime College
Design and develop visual materials including brochures, periodicals, infographics, signage, and web content• Collaborate with the Marketing & Communications Director to establish the creative direction for marketing projects• Create original graphics and layouts for print, digital, and social media platforms• Develop college-wide rebranding strategy and guidelines, ensuring consistency and quality across all digital and print assets• Update and maintain content on the college’s website, ensuring it aligns with best practices and branding guidelines• Consult with departments to understand their needs and develop custom graphic solutions• Research emerging trends and resources, including technologies in graphic design and digital media• Create and edit engaging photos and videos for social media platforms, ensuring content aligns with brand messaging and resonates with target audiences• Utilize tools including CapCut, Canva, and Adobe Creative Suite, to produce high-quality visuals, including graphics, short-form videos, and promotional content for digital marketing campaigns via HeyOrca
EDUCATION
Pace University
Master’s Degree, Media and Communications
Anglo-American University, Prague
International Journalism | European History
Pace University
Bachelor’s Degree, Communications
ABOUT TAMARA BONET-CARDONA
As a communications strategist with a decade of experience in non-profit, government, and lifestyle public relations, I excel at crafting impactful communication strategies that drive organizational goals. Holding a Master’s in Media and Communications and a Bachelor’s in Communications from Pace University, I bring a strong educational foundation to my work. I am fluent in English and proficient in Spanish, which enhances my ability to connect with diverse audiences.In my current role as Associate Director of Marketing and Communications at Maritime College, I engage Gen Z and prospective students passionate about the maritime and STEM/STEAM fields, creating compelling content that resonates with their interests.Previously, I served as the Director of Communications for Former New York City Council Member Marjorie Velázquez, where I developed and executed a dynamic communications strategy that elevated the Council Member\'s profile both district-wide and city-wide. My efforts resulted in a 150% increase in social media presence and the production of bilingual digital content, alongside the organization of impactful events and press conferences aligned with legislative priorities.With extensive expertise in public relations, media relations, internal communications, and non-profit outreach, I am passionate about empowering teams and am always eager to expand my skill set. Let\'s connect and explore how we can collaborate to drive meaningful change!Opportunities I\'m open to: I am open to adjunct teaching Communications and World History based courses at the college/university level. Inquiries can be sent to: t••••••••@gmail.com or here on LinkedIn.Portfolio: https://wakelet.com/@TamaraBonetCardona
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