Tamara Riley
- Role
- Market Activation Director at Pernod Ricard
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Tamara Riley
WHO I AM: Consumer marketing executive and transformation agent. During my…
Experience
Market Activation Director
Mar 2023 — Present
Driving global momentum in North America by acting as the business development partner. Responsible for the leadership and management of the Irish Distiller’s (IDL) portfolio in key global “drive markets”, U.S.A & Canada. Delivering a comprehensive prioritization of the market and agreed architype markets, while also accelerating new growth opportunities for the brands, ensuring that the brand strategy is clearly communicated to enable effective in- market execution. The local “go to”…
Skills
- Market Research
- Direct Mail
- Marketing Research
- Integrated Marketing
- Social Media Marketing
- Sponsorship
- Leadership
- Social Networking
- Event Management
- Social Media
- Email Marketing
- Creative Direction
- Brand Management
- Media Strategy
- Digital Marketing
- Interactive Marketing
- Radio
- Marketing Strategy
- Marketing Communications
- Media Buying
- Competitive Analysis
- Customer Insight
- Brand Development
- Online Advertising
- Public Relations
- Direct Marketing
- Strategic Partnerships
- Digital Media
- Marketing
- Online Marketing
- Sales
- Media Planning
- Advertising
- Marketing Management
- Mobile Marketing
- Brand Awareness
- Television
- Digital Strategy
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