Tamara Drury

Product Designer Leader - Delivering Business Value for 10/+ years - UX Director Award Nominee American Airlines

Role
Senior Product Designer at American Airlines
Location
Dallas-Fort Worth, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tamara Drury

Professional Summary- Senior Product Designer with 10+ years of experience leading teams to transform complex challenges into enterprise-grade solutions- Recognized for leveraging research-driven strategies to reduce errors, accelerate product adoption, and build high-performing UX teams through mentorship and visionary leadership- Award: Winner of American Airlines UX Director Award (Q1 and Q2 2025) Merit-Based NomineeTechnical SummarySkills: Design Systems, UX/UI, User-Centered Design, Visual Design, Mobile Design, Web Design, Responsive Web Design, Prototyping, Wireframing, Mockups, User Interface Prototyping, Design Standards, Iterative Design, User Flows, Information Architecture, User Experience Testing, Usability Testing, Qualitative & Quantitative Research, Survey Research, Strategic Decision-Making, Mentoring, Servant Leadership, Growth Mindset, Front-End Development, Agile MethodologiesTools: Figma, FigJam, Sketch, UserZoom, Mural, Azure Dev Ops (ADO), Rally, Adobe Creative Suite, AI / Copilot, HTML, CSS, PowerPoint, Excel, Illustrator Portfolio: Password upon request

Experience

  1. Senior Product Designer

    American Airlines

    Jul 2023 — Present · Dallas, TX, US

    Partner with leaders, engineering, and business stakeholders as Lead Product Designer: leading strategy and design for over 5 end-to-end products (desktop, tablet, mobile) based on user needs in 20/+ features• Improved design consistency by 100% and decreased development hand-off time by 30% by iteratively delivering usability testing insights, rapid prototypes, user process flows, mock-ups, and documentation• Increased usability by 100% for a 0-1 product (replacing paper processes) by providing data-driven insights from 6 rounds of usability testing with AI efficiencies and QXscore metrics using UserZoom• Developed a multi-product design system with 500+ components, icons, patterns, documentation, and templates, improving consistency by 100% and decreasing development time by 80%.• Enhanced file standardization and team efficiency by 60% for a 50-person team by creating and sharing design files, process flows, and UX research templates in Figma, FigJam, Mural, and UserZoom.• Facilitated multiple design thinking workshops, increasing business insights by 90%; led an MD & VP workshop aligning leadership on product OKRs.• Increased design efficiency and consistency by 90% by rebuilding the legacy design system in Figma (previously Sketch) and mentoring the 10-person TechOps team on implementation best practices.• Served as interim Product Owner & Project Manager: documented workflows, contributed to product vision, wrote features leveraging AI efficiencies, and provided business process expertise across iterations.

Education

  • University of Northern Iowa

    MM, Fine Arts

    2017 — 2019

  • The University of Texas at Austin

    Bachelor of Arts (B.A.), fine arts

    2015 — 2017

  • Texas A&M University

    Bachelor of Environmental Design in Architectural Studies, Design

  • Coursera

    Google UX Design Certificate, https://www.credly.com/go/behX1QpG, UI/UX Design, Product Design, User Experience Design, Mobile App Design, Web App Design

Skills

  • Microsoft Office
  • Illustrator
  • Sketchup
  • Autocad
  • Indesign
  • Microsoft Word
  • Revit
  • Powerpoint
  • Microsoft Excel

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Tamara Drury — Senior Product Designer at American Airlines in Dallas-Fort Worth, TX, US | Unifers