Tamara Didenko
Product Design Lead @ Farmers Insurance | Ex-Logitech | Human Computer Interaction, Artificial Intelligence, UX/UI Design
- Role
- Ux Design Lead at Farmers Insurance
- Location
- Erie, CO, US
- LinkedIn followers
- 500 followers
About Tamara Didenko
Curious and strategic Lead Product Designer with 7+ years of experience on product development teams, including agency, enterprise, and fast-growing startups. Experienced designing digital products for consumer and B2B audiences in highly specialized domains. Rigorous user and business outcomes advocate, driving tangible results for companies: Strengthening the technical foundation and reducing tech debt of a product, evidenced by a reduced number of customer-supported issues by 50% Collaborating on the design and development of the AI-powered Dispute Resolution system for Content Creators, reducing the time to resolution from 30 days to less than 30 minutes Decreasing operational expenses by over $300k/year for a tech-enabled real estate startup Securing $3M in funding for a legal automation startup Mentoring two junior designers through the redesign of Nokia\'s mobile and desktop B2B websitesNotable clients:Nokia, Looker, Logitech, Sephora, Kat Von D beauty, Pex, Marc Jacobs Beauty
Experience
Ux Design Lead
Jul 2024 — Present · San Francisco, CA, US
Leading a team of UX designers to launch a new quoting platform for Farmers Insurance.• Led the redesign of Alta Quote Estimates – customer-facing document produced by the system based on the quote in progress. The new design had massively positive response from the agency force (\"We\'ve been asking for this update for over 10 years,\" — Farmers Agent) and increased the utilization of Alta quoting system by 15% in 3 months since the launch of the update. • Advocating for UX and collaborated with stakeholders to define OKRs.• Designing UX strategy for the new platform, focusing on user research and product roadmap activities.• Researching user behaviors and needs to inform design decisions. Creating wireframes and prototypes to test ideas and define requirements.• Mentoring members of the design team, providing feedback and design critique on their ongoing projects, ensuring the consistency of interaction and visual design across the system.
Education
Stanford University School of Engineering
Continuing studies and courses
UC Berkeley Extension
Certificate, UX design
2017 — 2019
Kuban State University (KubSU)
Master's degree, Publishing and Editorial management
2005 — 2010
Skills
- Css
- Lifestyle Photography
- Portraits
- Collage
- Content Audit
- Information Architecture
- Beauty Photography
- Image Manipulation
- Horse Photography
- Adobe Xd
- Studio Lighting
- On-Location
- Adobe Creative Suite
- Sketch App
- Adobe Photoshop
- Color Correction
- Pet Portraits
- Graphic Design
- Typography
- Photomontages
- UX Design
- Mac
- Family Photography
- High-End Retouching
- Image Editing
- Invision
- Photo Shoots
- Art Direction
- Animal Portraits
- User Interface Design
- Lightroom
- Digital Photography
- Headshots
- Photos
- Beauty Retouching
- Event Photography
- Photography Production
- Editorial Photography
- Fine Art Photography
- Content Auditing
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