Talya Greenspoon
Brand Marketing & Content @Dorot
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WORK HISTORY
Brand Marketing & Content @Dorot
NY, US
Drove creative strategy and implementation for a rebrand of a 45-year-old, intergenerational volunteer-based organization, engaging over volunteers and participants annually.Managed the relaunch and redesign, updated navigation, content, brand alignment, and overall content management process for DOROT website.Led creative direction and storytelling for the DOROT brand, ensuring a cohesive personality through website, video, photography, social media, and digital/printed design collateral.Managed and generated content for all social media accounts (Facebook, Twitter, YouTube, Instagram). Created and implemented a new email marketing strategy and editorial calendar leading to above-industry-average KPI’s.Monitored and evaluated results of digital analytics to recommend campaign optimizations, further testing, and new marketing initiatives.Led campaign management and creative strategy on fundraising, engagement, and awareness campaigns (year-end,#GivingTuesday, volunteer events, and more).
EDUCATION
New York University, Gallatin School of Individualized Study
B.A
School for International Training
Cape Town, South Africa
Nativ College Leadership Program
Israel
SKILLS
ABOUT TALYA GREENSPOON
I bring 10+ years experience in experience design, creative direction and branding, strategic planning, and data-driven engagement for social good. I believe in activating authentic journeys and the power of stories to shift the world. I believe that dynamic learning experiences can jumpstart compassion and action. I believe that engaging others begins with empathy.Key accomplishments include- Collaboratively designing dynamic immersive experiences and interactive content to reach over participants- Leading full brand identity transformations for dynamic non-profit organizations- Directing a data-driven, responsive engagement strategy for a network of
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