Tal Waters

About Tal Waters

I’m a storyteller and strategist who thrives at the intersection of Internal Communications and Brand Leadership.I believe employee belief is as important as customer trust. My expertise is turning complex product and strategy into simple, compelling stories, whether to win new markets, engage customers, or rally employees.Over the last decade, I’ve: • Led product marketing for SaaS platforms, repositioning products from point solutions to multi-product platforms • Built internal communication strategies that increased employee sentiment and engagement by 40%+ • Partnered with executives to align company strategy with AI-driven employee experience orchestration (AEO/GEO) • Built executive comms programs that aligned employees on mission, goals, and execution • Crafted GTM narratives that unlocked growth across healthcare, HR tech, and enterprise verticals

Experience

1. Director of Marketing and Communications

   Flow

   Aug 2024 — Present · Mountain View, CA, US

   Partner to CEO and leadership team during a period of rapid growth, responsible for internal communications, executive visibility, and employee engagement- Launching market narrative of first AI RPLU agents- Developing internal operational playbooks and toolkits across functions- Position executives as thought leaders in in AI innovation

Education

• The Hebrew University of Jerusalem

  Bachelor's degree, English Language and Literature, Philosophy

  2008 — 2011

• University of Chicago

  Master of Arts (M.A.), Comparative Literature

  2011 — 2013

• University of Chicago

  Doctor of Philosophy (PhD), Comparative Literature

  2013

Skills

• Critical Reading
• Social Media
• Translation
• Creative Writing
• Writing
• Social Networking
• Teaching
• Microsoft Office
• English
• Copywriting
• Academic Writing
• Public Speaking
• Storytelling
• Blogging
• Research
• Critical Thinking
• Editing