Talley Moore Pinniger
Global brand and sponsorship maximizer, designer, and leader of innovative and spectacular events.
- Role
- Advisor, Global Events and Brand Experience at Ciena
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Advisor, Global Events and Brand Experience
Apr 2014 — Present · Alpharetta, GA, US
Advisor, Events and Brand Experience (promoted 02/2021), Specialist, Experience Marketing (promoted 06/2015), Senior Event Coordinator, Experience Marketing (hired 04/2014) Leverage intuitive thinking to lead successful internal/external client-facing pilot programs, global partner roundtables, executive summits, tech forums, tech showcases, incentive programs, sporting events and global sales kickoffs. Manage 5 - 30+ person project teams, 360 logistics, and interface and maintain relationships with company executives, customers, and vendors. Prepare and manage budgets ($500k -$8M+), communication plans, and program details. Designed and produced global technology showcase at R&D facility in Ottawa, Canada. Recognized for leading large cross functional team, hosted 98 total global groups over 16 business days, impacting over $6.5M in potential revenue. Achieved 100% partner participation and large executive leadership attendance in the first live partner event (post-Covid). Developed all aspects of the event, including sourced unique venue, developed intimate agenda to drive better conversations and support smaller, more impactful audiences. Sold the vision to the company\'s new leadership team. Received recognition from several internal and external partners that the event was one of the most impactful partner events they have ever attended. Set the standard and benchmark for future digital events, received a prestigious \"Spot\" award and achieved outstanding positive attendee response for the first digital attendees R&D internal event. Pivoting from four global live events to a digital event was necessary due to Covid. Created customer facing benchmark digital event and built a branded custom virtual experience, the first of its kind among direct competitors. The three-week global program led to the sales team achieving a record year.
Education
Auburn University
Bachelor of Business Administration (BBA), Marketing
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