Taylor Allen
Founder @The Tac Agency
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WORK HISTORY
Founder @The Tac Agency
Led client success, growth, and revenue strategy for founder-led and enterprise organizations across SaaS, finance, hospitality, luxury retail, and media.• Served as senior operator on a 3-day,$32M BravoCon event in partnership with NBCUniversal, Ticketmaster, and major Las Vegas hospitality groups, supporting attendees through cross-functional execution and executive alignment.• Owned digital experience strategy for large-scale events, including development and launch of the convention website and mobile application, brand coordination across 200+ influencers, and post-launch optimization.• Identified and corrected underperforming ticket sales through go-live timing analysis and email optimization, contributing to sold-out attendance across all event days.• Acted as senior advisor to C-suite leadership for a $20M buy-in hedge fund, guiding brand repositioning, website development, and growth strategy through executive interviews, internal audits, and industry research.• Led omnichannel positioning strategies for brick-and-mortar and eCommerce brands during COVID operations, aligning product differentiation, client success, and retention-focused messaging.• Owned and allocated a $30K digital build budget for a luxury jewelry brand, standardizing product positioning to capture high-net-worth local and regional markets.• Spearheaded a 6-month ground-up refresh for a product and logistics organization, implementing internal and external-facing personalization tools and improving client communication and operational efficiency.• Directed brand and digital presence for a $9.6M luxury services business, launching a new customer-facing website and social media ecosystem in close collaboration with executive leadership.• Built and led cross-functional teams and junior talent to deliver scalable branding, CRM, and multi-SKU eCommerce systems; partnered with SaaS and CRM specialists to improve adoption, retention, and account performance.
EDUCATION
Accademia Italiana
Study Abroad, Fashion
Purdue University
Bachelor of Science (B.S.), Retail Management
SKILLS
ABOUT TAYLOR ALLEN
Turning Business Chaos into Clarity + Crafting Brands That Stand Out I help businesses grow from the inside out and the outside in.I work with local and lifestyle-driven brands to build bold digital identities through websites, marketing strategies, and storytelling that attracts loyal communities and drives results. Whether it’s a neighborhood business or a luxury hotel, I help brands not just look good, but grow.I work behind the scenes with startups and scaling companies to fix what’s not working: culture breakdowns, team dysfunction, operational friction, and leadership misalignment. We dive deep, ask the hard questions, and help founders build companies that work from the inside out.If you’re trying to stand out or scale up and things feel stuck, I can help. Let’s connect. t•••••@thetacagency.com
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