Amber Bradley

Experience

1. Owner & Brand Strategist

   Calibration Group, Llc

   May 2013 — Present · Atlanta, GA, US

   Calibration Group, LLC is a full-service marketing, communications, and consulting firm specializing in providing relevant, educational content for the loss prevention, asset protection, and safety professions. Calibration has mastered the ability to move beyond simple awareness and communication. We create. We deliver. We inspire. Calibration… Builds and executes brand strategies from inception to full implementation across multiple channels Creates, implements and measures internal Corporate Culture Campaigns™ for all levels of organizations specializing in loss prevention, safety, customer service and information security Analyzes and revamps internal communication processes to maximize message efficiency Plans, coordinates and executes events including corporate meetings, user groups, trade shows, etc. Assesses market position; develops and implements differentiation messaging Develops revenue generating marketing strategies to support internal and external sales teams Creates and executes public relations strategy including press releases, speakers bureau and media placements Creates, executes and measures social media campaigns resulting in high engagement and ultimately revenueSpecialties include:Full-scale Video ProductionCustom Design ServicesExecutive Media TrainingSocial Media Engagement CampaignsBrand and Identity DesignCustomized Web Site ServicesEvent Creation, Management and ExecutionCareer Development/Personalized Marketing ServicesLoss Prevention/Asset Protection ConsultingVisit to learn how we inspire action!TalkLP.com is the unscripted side of Loss Prevention. Tired of scripted, boring podcasts?Take a listen to multiple different types of topics with co-host Dave Thompson, CFI from Wicklander-Zulawski & Associates. We ask industry veterans what you always wanted to know.Check it out:

Education

• University of North Florida

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  1996 — 2000

• Georgia State University

  Master of Arts (M.A.), Marketing Communications

  2000 — 2003