Stefanie Briseno
Strategic Marketing Leader | Driving Growth & Engagement | Nurturing Creativity & Collaboration for Top-Performing Teams | Forever Athlete
- Role
- Market Director of Marketing at Northwest Healthcare
- Location
- Tucson, AZ, US
- LinkedIn followers
- 500 followers
About Stefanie Briseno
Strategic Communications and Marketing Director in internal and external communications…
Experience
Market Director of Marketing
Jan 2024 — Present · Tucson, AZ, US
Oversee Marketing, Communications, and Branding for Northwest Healthcare system, including: 4 hospitals, 2 Freestanding EDs, 17 Urgent Cares, 4 surgery centers, and medical group including +35 clinics +100 providers. Reports to System CEO and liaison for CHS Marketing. Direct and implement overall marketing strategies encompassing community relations, media relations, internal and external communications, sponsorships, events, and advertising for the hospital and medical group. Collaborate to execute digital-first, multi-channel campaigns, including measurement and reporting. Ensure promotions and organizational presence are aligned with the network’s strategic plan. Develop crisis communication statements with key stakeholders and communication plans. Develop marketing budget, marketing strategy, and sponsorship strategy for hospital/medical group network. Collaborate across the market with leadership and stakeholders, as well as externally with key community leaders, media, and organizations.
Education
West Virginia University
Master of Science (MS), Integrated Marketing Communications
2013 — 2015
The Citadel
Bachelor of Science (BS), Exercise Science
2002 — 2006
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