Talita di Iorio

About Talita di Iorio

Prior to WGSN, I\'ve enjoyed 15+ years of leading marketing strategy and cultural intelligence initiatives at top-tier organizations like Google, Meta, Twitter, Itaú, as well as with a select group of private clients. With fluency across four languages, I\'ve amassed professional experiences in the USA, LatAm, and Europe, translating cultural gaps and learnings into strategic business outcomes. That multicultural/\'glocal\' approach helps me challenge inferences and make unusual connections, while having a profound knowledge of those cultures.Some things that made me enjoy that time- Leadership at the Edge: founding the first-ever Cultural Intelligence department at Itaú; leading a team of cultural researchers and strategists, guiding global brands through major cultural and technological shifts- Online/Offline Behavior across Cultures: delivering nuanced perspectives on emerging digital behaviors in product test markets across LatAm- Executive Impact: leading client-facing experiences and translating cultural trends/behaviors into brand strategies and differentiated solutions.I\'m a curious person. I ask a lot of questions, but I answer them too - by converting data into actionable foresight, helping teams authentically connect with diverse audiences. I\'m at my best working with progressive organizations in marketing, brand and cultural strategy.

Experience

1. Senior Consultant

   WGSN

   Oct 2024 — Present · NY, US

   Leveraging a variety of quantitative, qualitative, semiotic and ethnographic research methodologies, as well as trend forecasting, I provide culturally relevant, insights-driven solutions to brand challenges spanning from marketing and comms to product development- Cultural Intelligence & Consumer Insights: planning and leading research projects including different primary and secondary methodologies and data sources, and managing partners to respond to brand challenges in several different industries, including but not limited to branding and marketing strategies, experience building and product development- Trend Analysis and Strategic Forecasting: leveraging cultural insights and futures studies to decode complex future scenarios, I help organizations develop a long-term perspective, understand implications, and inform strategy- Keynotes, Workshops & Sprints: planning, organizing and delivering insights in different and engaging ways to senior leadership and cross-fuctional teams.

Education

• Academia Internacional De Cinema

  Formação Livre, Screenwriting

  2018 — 2018

• ESPM

  BA, Marketing

Skills

• Digital Media
• Analytics
• Business Strategy
• Social Media Marketing
• Ppc
• SEO
• Advertising
• Digital Strategy
• Social Media
• Marketing Strategy
• Business Development
• Digital Marketing
• Strategy
• E-Commerce
• Online Marketing
• Search Engine Marketing (Sem)
• Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Marketing Online
• Crm
• Sem
• Management
• Google Analytics
• Online Advertising
• Marketing Communications
• Google Adwords
• Pay Per Click (Ppc)
• Mobile Marketing
• Email Marketing
• Web Analytics
• Customer Relationship Management (Crm)