Talita A.

About Talita A.

I head up brand creative for Michelob ULTRA, the #2 and one of the fastest growing beer brand in the United States, and its brand extensions: Organic Seltzer, Pure Gold and Infusions. At Michelob ULTRA we believe in a balanced lifestyle, that working hard and working out is as important as gathering friends around the table to enjoy an occasional beer together. After all, It\'s Only Worth It If You Enjoy It. I joined AB Inbev in 2014, in São Paulo, and have been living in New York since 2016 where I divided my time between the Global Headquarters and the US Office, passing through Experiential & Sponsorship team and Brand Management & Communications teams. Prior to ABI, I spent 3.5 years at P&G in São Paulo on the Brand Operations team (Trade Marketing, Trial and Regional Marketing) across various brands (Pantene, Head & Shoulders, Gillette, Pampers, Downy, Oral B) I\'ve studied Marketing and Advertising @ESPM in São Paulo.

Experience

1. VP of Creative at Michelob Ultra

   AB InBev

   Jul 2021 — Present

Education

• Scuola di Comunicazione IULM

  Advertising and Marketing

  2010 — 2010

• Columbia Business School

  Chief Marketing Officer, Senior Executive Education

• ESPM Escola Superior de Propaganda e Marketing

  Bachelor's degree, Advertising and Marketing

  2008 — 2012

• Cannes Lions School

  Marketers Academy, Brand Communications

  2016 — 2016