Taline Basmadjian

Digital Controlleur - Financial Department of L\'oréal Luxe France @L'Oréal

Levallois-Perret, FR

Excited to share details about my current role supporting L\'Oréal Luxe\'s CDMO as a key Finance Business Partner. I\'m leveraging my analytical skills and Power BI expertise to drive data-driven decision-making.My role is structured around three key pillars.Acting as a Key Finance Contact to the CDMO operational teams (Chief Digital and Marketing Officer)- Media Coordinator and consolidated analysis for the 17 luxury brands- Performance management and profitability analysis of our e-commerce websites- Commercial policy and promotional management on our e-commerce websites- Sharing best practices and providing detailed responses to requests from the French Multi-division CDMO and the European zone.Power BI Tool Development- Consolidated media and influence analysis for all our brands, including information on media levers, franchises, and customers- Product margin and gift set analysis for the entire division, composed of three categories (analysis of actuals, forecasting process, focus on gift sets).Training- Training on media and the application of the new standard within the group- Training on the management of our promotional drivers (samples and gifts with purchase) and their financial impacts for the e-commerce supply team- Financial training on P&L principles for operational teams.