Thanaya P.
Manager, Campaign Specialist, Visa Consulting and Analytics (Vca) @Visa
Signup · Get unlimited contacts
WORK HISTORY
Manager, Campaign Specialist, Visa Consulting and Analytics (Vca) @Visa
EDUCATION
Loughborough University
Master's degree
Assumption University
Bachelor of Business Administration (BBA)
ABOUT THANAYA P.
I lead global data-driven marketing initiatives across 17 markets as a Senior Digital Marketing Analyst. With 7+ years of experience; 5 in digital marketing strategy for multinational B2B companies and 2 in advanced digital analytics. I have driven key efforts in standardizing metrics, building robust data foundations, and enhancing data quality.Leveraging advanced analytics, I develop actionable insights that enhance campaign performance and improve customer journeys. My expertise includes creating high-impact dashboards that drive measurable business growth. Proficient in tools like Google Analytics, Google Tag Manager, Meta Ads Manager, Power BI, and SQL. I excel at leading end-to-end digital marketing analytics projects.Collaborating closely with cross-functional teams, I ensure seamless implementation of data-driven strategies. I remain committed to advancing analytics capabilities and driving innovation in Global Digital Demand Creation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.