Talia Vandervelden
Results driven marketing leader with 10+ years of experience shaping B2B, B2C, and B2G marketing strategies across diverse organizational settings.
- Role
- Sr Campaign Manager at AppFolio
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Talia Vandervelden
Passionate marketer with experience supporting both B2B and B2C businesses. Connector…
Experience
Sr Campaign Manager
Dec 2024 — Present
Craft customer engagement programs & experiences that feel like service, increasing engagement, demand and adoption for self-enabled services within the AppFolio product- Strategize a targeted PLG engagement strategy that inspires customers to take action in-app at higher rates- Utilize customer segmentation and analytics to personalize marketing efforts and improve campaign effectiveness- Create a connected, customer-first experience at regional and national events to promote awareness and drive demand of adopted services- Actively track and analyze performance of campaigns dedicated to driving customer engagement and adoption of services- Collaborate cross-functionally to understand customer needs and pain points, ensuring marketing efforts align with customer goals- Coordinate with the creative team to produce compelling marketing materials and collateral that support campaign goals- Stay informed about industry trends and competitors to ensure AppFolio’s customer marketing strategies remain innovative and effective- Share performance and strategy to cross functional stakeholders in Monthly Business Review meetings
Education
CIMBA
UG Study Abroad Program in Italy, Marketing & Management
2012 — 2012
Texas Tech University - Rawls College of Business
Master of Business Administration (MBA), Business Administration and Management, General
2013 — 2014
Texas Tech University - Rawls College of Business
Bachelor's degree, Marketing & Management
2009 — 2012
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