Talia W.

About Talia W.

Creative Director. Storytelling Strategist. AI Creative Futurist. Culture Shifter.In the wellness space, Talia explores how technology accelerates work and embodied practices like Pilates, movement and somatics help humans sustain ourselves and keep our edge. As a technologist and strategist, she pressure-tests what’s possible when human creativity is assisted by artificial intelligence. She is particularly interested in how AI tools are transforming creative operations, campaign development, and marketing systems, and how teams can integrate them responsibly to increase speed and insight without losing human ingenuity.She doesn\'t just deliver campaigns, she delivers movements.At Culture ONE World, she\'s piloted the integration of AI for answer engine optimization, social listening, transcript analysis, UX adaptations, and creative production workflows.She ensures the marketing supply chain of creative and media functions as one growth engine, embedding emerging AI capability inside organizations while driving measurable impact.Her lane is full-funnel storytelling and agile execution: from UX copywriting and lifecycle campaigns to event marketing and large-scale production strategy. Talia has built and mentored creative teams, partnered with executives, and consistently delivered campaigns, events, and experiences that don’t just look good on a deck — they resonate in the real world.From her creative team to production partners to PMs to the account team, people love working with Talia and value her contributions as an insightful, strategic thought partner who gives meaningful feedback and always delivers on time. Over the course of her career, she\'s helped launch John Legend\'s Love 01 skincare brand, worked on Keegan-Michael Key’s hilarious influencer brand campaign for Stitch Fix, collaborated with company legal partners to help evolve social impact messaging to be more transparent and accountable; plus, helped lead the inaugural six-collection launch from the Elevate Grant and Mentorship Program grantees. When she\'s not inspiring people with her infectious positivity, you\'ll often find her pouring over astrology, listening to audiobooks at high speed, or sipping Yerba Maté while meditating to some binaural beats. Vibrating high af.

Experience

1. Group Creative Director

   Culture One World

   Apr 2023 — Present

   With over 10 years of experience in content strategy and marketing, Talia leads a talented creative team through omni-channel campaigns across digital, social media, OOH, print, and experiential platforms. From concept to delivery, she collaborates with art directors, video producers, and designers; and works hand-in-hand with the media team and accounts to present and pitch ideas to clients.Currently, driving culture-shifting narratives that reposition AARP as a thought leader in AI, brain health, and financial resilience — from curating headline-making panels to producing events that put groundbreaking research center stage.Created a travel web series that blended travel, food, and culture, spotlighting restaurants nationwide — positioning Amtrak not just as a way to travel, but as a cultural connector.Mentors junior talent, streamlined workflows, and elevated brand voice across diverse audiences.Proof point: Rebranded the face of accounting for Gen Z students. The result? 2B+ impressions. 23.6M site visits and a record-breaking 18% lift in students considering accounting.

Education

• Clark Atlanta University

  B.A., Early Childhood Education

  1996 — 2001

• Savannah College of Art and Design

  M.F.A., Writing

  2009 — 2011

Skills

• Publishing
• Beauty Writing
• Tutorials
• Adobe Creative Suite
• Photography
• Digital Journalism
• Copy Editing
• New Media
• Social Media Marketing
• Fashion Writing
• Online Marketing
• Natural Health and Beauty
• Editorial
• Healthy Lifestyles
• Facebook
• Blogging
• Microsoft Office
• Creative Writing
• SEO Copywriting
• Copywriting
• Lifestyle Writing
• Feature Articles
• Online Publishing
• Travel Writing
• Content Management
• Mac Os
• Social Networking
• Editing
• Social Media
• Digital Marketing
• Proofreading
• Digital Media
• Web Content Management