Talia Shapiro

About Talia Shapiro

Marketing professional with 15+ years of experience developing narrative-driven marketing strategies and 5+ years leading a creative team. I love weaving stories about the unique and quirky side of music, food, and beverage culture – and finding authentic ways to transport the reader to new places. As a Level One Certified Cicerone with a passion for building community, my best debriefs often center around freshly-tapped microbrews.Specialties: Writing, Editing, Storytelling, Content Strategy, Digital Strategy, Public Relations, Marketing, Trade Marketing, Communications, Social Media, Community Management, Team Building, Community Outreach, Project Management, Data & Analytics, SEO, Leadership, Product Marketing, B2C, Content Management Systems (CMS), eCommerce, Direct to Consumer, Food & Beverage, Copywriting, Sales Enablement

Experience

1. Trade Marketing Manager, Elysian Brewing

   Anheuser-Busch

   Jan 2025 — Present · Seattle, WA, US

   Anheuser-Busch is the world’s largest brewing company. As Trade Marketing Manager representing Space Dust, the company’s #1 best-selling craft IPA in the nation, I help drive digital, trade, and promotional communication strategy across media and sales channels for Elysian Brewing.

Education

• University of California, Santa Cruz

  Bachelor of Arts (BA)

Skills

• Marketing Communications
• Editing
• Quarkxpress
• Writing
• Adobe Acrobat
• Nonprofits
• Online Marketing
• Content Development
• Blog Management
• Blogging Software
• Web Analytics
• New Media
• Books
• Feature Articles
• Wordpress
• Advertising
• Magazines
• Public Relations
• Social Media
• Publicity
• Business Management
• Social Networking
• Social Media Marketing
• Blogging
• Management
• Press Releases
• Promotions
• Content Strategy
• Marketing Strategy
• Web Content
• Content Management
• Marketing
• Copy Editing
• Community Management
• Publications
• Photoshop
• Editorial
• Copywriting
• Omniture Site Catalyst
• Microsoft Office