Talia Cartall

About Talia Cartall

Hi, I’m Talia, a revenue leader with 7+ years in MarTech and AdOps across the Americas and Europe. I lead global growth at Adriel, with focus on North America. We partner with agencies and brands including MullenLowe Group, Nike, Samsung, and L’Oréal to make marketing performance easier to understand and act on.From emerging brands to global enterprises, my team and I help marketers gain a clearer, more dependable view of their performance data through Adriel’s BI platform. We intentionally partner with teams who value thoughtful, high-quality work. Above all, we show up with quality, clarity, and genuine partnership.Let’s connect! Always happy to trade insights or explore ways we might work together.

Experience

1. SVP of Revenue

   Adriel

   Jun 2025 — Present

   Promoted to lead Adriel’s go-to-market efforts in North America, I focus on revenue strategy, enterprise sales, customer success alignment, and commercial operations.I work closely with Adriel’s CEO and founding team to shape expansion strategy while staying connected to our global presence in Korea. My role is to establish the foundation for sustainable growth in the U.S. market - building scalable sales and onboarding infrastructure, strengthening partnerships with agencies and brands, and ensuring smooth handoffs to our Customer Success team for long-term value.Key Highlights- Driving 3x YoY revenue growth in North America and laying the groundwork for future team expansion- Partnering with top 5 global agency networks and enterprise brands to scale adoption- Leading enterprise deal cycles across retail, e-commerce, automotive, and performance marketing verticals- Working with Product, Marketing & CS to shape roadmap priorities and ensure alignment between global partner needs and product strategy- Representing Adriel at industry summits and driving strategic conversations that shape partnerships and product direction

Education

• Salem Academy

  High School Diploma

  2009 — 2012

• California Institute of the Arts

  Bachelor of Fine Arts - BFA, Acting, Screenwriting

  2012 — 2016