Takyrah Jones
Influencer & Community Manager, e.l.f. Beauty (Keys Soulcare)
- Role
- Influencer & Community Manager, Keys Soulcare at E.L.F. BEAUTY
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Takyrah Jones
Takyrah Jones is an influencer and community marketing leader with a proven track record of driving high-impact, high-ROI campaigns across both paid and organic creator ecosystems. Within her first three months of hire on Keys Soulcare, she spearheaded an influencer campaign that became the highest-performing campaign of FY25, setting a new benchmark for brand performance.She specializes in launching new products, scaling organic gifting programs, and delivering top-performing results within lean influencer budgets; consistently outperforming benchmarks through strategic creator sourcing, relationship-driven casting, and performance-led execution.Most recently, Takyrah drove record-breaking influencer performance for the launch of a new product, generating $1.2M in EMV and 14.2M impressions, contributing to one of the strongest influencer years to date for the brand. Known for combining creative intuition with data-driven decision-making, she thrives in fast-paced environments where influence meets measurable business impact.Currently, Takyrah works at E.L.F. Beauty on the Keys Soulcare team, helping bring intention, radiance, and community to life through influence.
Experience
Influencer & Community Manager, Keys Soulcare
Jan 2025 — Present · New York, NY, US
Lead influencer and community marketing strategy, delivering top-performing product launches and sustained always-on creator impact.• Launched Sacred Body Lotion, driving six-figure EMV within my first three months and ranking among the brand’s strongest campaigns of the fiscal year.• Manage lean paid influencer programs while scaling an organic creator ecosystem that drives the majority of year-to-date EMV and impressions.• Execute integrated paid + organic strategies to deliver consistent, measurable brand growth• Own influencer marketing end-to-end, partnering cross-functionally with social and creative teams to optimize performance.
Education
St. John's University
Bachelor of Science - BS, Public Relations
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