Taj Whitesell

About Taj Whitesell

UX-focused content designer with strong AI experience and record of success creating intuitive interactions, communicating across disciplines, and collaborating across mediums to create clear, engaging content and cohesive product experiences. Skilled at content audits, standards and frameworks, diving headfirst into 0-1 initiatives, and using a data-driven approach to build strong user-focused end-to-end experiences. Accomplishments include:• Built the framework for an incentives initiative for Facebook Shop that led to 4 million in GMV.• Drove content strategy and worked with creators and influencers to expand Facebook seasonal commerce campaigns.• Created new, dynamic and engaging content and ensured e-commerce flows for Humana Pharmacy website that were clear and understandable, contributing to the team receiving the JD Power award for highest customer satisfaction in 2015–16.• Translated complex insurance content into easy-to-read articles that are now among the top Google results for their topics and the most visited pages on Humana.com.• Wrote an operational content strategy to address how Humana creates and shares content across digital channels, including Mobile, Email, Video and Webinars.

Experience

1. Content Designer

   Meta

   May 2024 — Present

   Content designer working on x-Meta internal Design tooling with a focus on Figma, content tooling and Meta\'s Origami prototyping tool. Current focus:• Developing AI-centered tooling for content designers to incorporate into their workflows• Creating skill stacks for AI agents to apply brand voice and content standards across generated content and content rewrites• Prompt creation and iteration for AI content toolingPrevious work: • Collaborating with cross-functional partners to develop Meta-wide standards for design-to-engineering handoff• Working to build educational resources and experiences for designers at Meta that allow them to grow their skills in Figma, AI tool use and prototyping• First content designer to support Meta\'s high-fidelity prototyping tool, Origami, and helping to define the use of AI within the tool

Education

• Spalding University

  Master of Fine Arts (MFA), Creative Writing

  2012 — 2016

• New York University

  Bachelor of Fine Arts (BFA), Cinematography and Film/Video Production

  2002 — 2006

Skills

• Drawing
• Film
• Video Production
• Production Managment
• Microsoft Office
• Indesign
• Typing
• Film Production
• Editing
• Painting
• Autocad
• Event Planning
• Props
• Web Design
• Art Direction
• Html
• Photoshop