Tajunnisa K

Marketing Director @Sap Concur

Bengaluru, IN

Marketing Planning: Drive annual and quarterly planning and review processesNet New Growth Marketing: Develop and lead integrated demand generation and funnel acceleration strategies to meet and exceed pipeline targets and generate net new logoCustomer Marketing: Develop and lead integrated demand generation for add-on pipeline targets, and execute on customer lifecycle marketing programs for the India customersContent – leverage and localise relevant global content. Identify content gaps and work with the global content manager or an agency to ensure relevant assets are created and/or available for campaigns.Sponsored Programs – work with 3rd party providers, industry associations etc. to develop integrated marketing programs to drive lead generation and market awareness.Events – manage a series of events designed to gain brand awareness in target segment, drive new leads or accelerate existing opportunities – trade shows, conferences, seminars, webinars and roundtable/smaller workshop types of events will be part of the mix.Nurture Strategy – Devise, execute and measure success of nurture programs across the demand funnel.Social Media – work with global campaign team to help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns.PR – some experience in managing a public relations strategy and/or PR agency to ensure positive media interactions for SAP ConcurBudget Management – Manage assigned budget including invoicing process.Stakeholder Management – work closely with relevant stakeholders, including those within SAP to understand their market needs and define corresponding marketing campaigns. Regular communication and reporting. Communicate quarterly plans, goals and targets in advance of program rollout and ensure that it aligns to key KPIs

Sri Venkateswara University

MBA, Marketing & Systems

Sri Venkateswara University

Master of Business Administration (MBA), Marketing &Systems