Tairsa Cate Worman

About Tairsa Cate Worman

I am a communications professional and manager with 22 years of experience that includes…

Experience

1. Manager, Public Affairs, Media Relations, Social Media, Internal Communications

   Safeway

   Jun 2014 — Present

   Develop and pitch media and social media strategies; preparing news releases, press kits, handling media inquiries in the state of Washington, Northern Idaho and Alaska. • Crisis management; planning strategies to contain and resolve any external company related issues and acting liaison for the company and any media. • Identify customer driven stories to share with local media; KING5 news, Seattle Refined, KOMO 4, Q13 FOX and KIRO 7. • Coordinate the Division\'s fundraising/charitable projects and events through the Safeway Foundation and Albertsons Companies Foundation; including writing and posting to the Corporate social media, managing dozens of partnerships with local television affiliates, food banks, pet shelters, and veteran organizations, Girls Scouts, Salvation Army, Special Olympics, Russell Wilson’s Why Not You Foundation, the Michael Bennett Foundation and the Cliff Avril Family Foundation. • Write, layout design, and produce various employee, internal and external communications, newsletters and video pieces. • Written and produced several high profile marketing videos with chefs, floral and lifestyle designer Debi Lilly, Talmage McLaurin and local celebrities including, Michael Bennett and Russell Wilson and organize a yearly fundraising event with the Seattle Seahawks, local first responders and customers called the Safeway Seahawk Supermarket Sweep. • Assist in retail division community-related programs, develop and implement public relation/public service programs as well as internal and external brand crisis management. • Assists Director in monitoring legislative (state, local) matters, and work with industry associations on key issues. • Represents Albertsons Safeway at civic events, community functions and store openings. • Provides support to Corporate Public Affairs department; executing company initiatives, preparing media statements and communicating sensitive information.

Skills

• Microsoft Word
• Customer Relationship Management (Crm)
• Microsoft Office
• Microsoft Outlook
• Customer Satisfaction
• Video
• Camera
• Event Management
• Social Media
• Public Relations
• Sound
• Breaking News
• Broadcast
• Avid
• Event Planning
• Entertainment
• Journalism
• Television
• Social Networking
• Online Marketing
• Customer Retention
• Producing
• Public Speaking
• Storytelling
• Film
• Digital Marketing
• Microsoft Excel
• Content Strategy
• Team Leadership
• Marketing Strategy
• Microsoft Powerpoint
• Management
• Social Media Marketing
• Copy Editing
• Customer Service
• Advertising
• News Writing
• New Media
• Press Releases
• Editing