Taigh White

About Taigh White

Taigh White, MBA, is a recognized expert in digital marketing with over 25 years of experience in direct response and brand marketing. 20+ years purely digital. He has worked for such well-known brands as Ultimate Software, BankAtlantic, Stiles Corporation, and Walt Disney World Company, and is the past president of the South Florida Interactive Marketing Association (SFIMA).Specialties: Performance Marketing, SEO & SEM Management, Web Content Strategy, B2B Lead Generation, Team Building, Program Developer, Strategy, Execution, Brand Management, Leadership, ROI Analysis and Reporting, Disciplined Project Management, Email Marketing, Landing Page Optimization, Website Management, Social Media

Experience

1. Sr Director of Digital Marketing

   UKG

   Sep 2020 — Present · Weston, FL, US

   At UKG, Our Purpose Is People. Built from a merger that created one of the largest cloud companies in the world, Ultimate Kronos Group believes organizations succeed when they focus on their people. As a leading global provider of HCM, payroll, and workforce management solutions, UKG’s award-winning UltiPro, Workforce Dimensions, and Workforce Ready solutions help tens of thousands of organizations around the world and in every industry drive better business outcomes, improve HR effectiveness, streamline the payroll process, and help make work a better experience for everyone. With more than employees around the world, UKG\'s own workplace culture has been named a best place to work all over the world, including consecutive years on Fortune’s 100 Best Companies to Work For list. To learn more, visit UKG.com

Education

• Florida Atlantic University

  Master of Fine Arts (MFA) - Worked toward, but not completed, Creative Writing - English, long prose fiction

• State University of New York College of Agriculture and Technology at Morrisville

  AAS, Journalism

• West Virginia University

  BA, Mass Media Communications

• Mississippi State University

  Master of Business Administration (M.B.A.), General Business MBA (with a focus on Marketing, Economics)

Skills

• Advertising
• Online Advertising
• B2b
• Direct Marketing
• Social Media
• Social Media Marketing
• SEO
• Digital Advertising
• Copywriting
• Landing Page Optimization
• Crm
• Analytics
• Public Relations
• Search Advertising
• Interactive Marketing
• Graphic Design
• Product Development
• B2b Marketing
• Web Marketing
• Brand Management
• Content Strategy
• Google Analytics
• Photoshop
• Sem
• Web Strategy
• Event Management
• Digital Strategy
• Strategy
• E-Commerce
• Web Content Management
• Content Management
• Mobile Marketing
• Marketing
• Html
• Leadership
• Newsletters
• Online Marketing
• Corporate Communications
• Strategic Planning
• Public Speaking