Tahsin Hossain
Integrated Marketing Manager @SPS Commerce
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WORK HISTORY
Integrated Marketing Manager @SPS Commerce
Toronto, ON, CA
Develop and lead integrated marketing programs that support product launches, feature adoption, strategic cross-sell and up-sell initiatives in enterprise and mid-market segments- Translate business and product goals into marketing plans, including clear objectives, messaging direction, channel strategy, and success metrics- Work with Product Marketing and Content teams to map and tailor messaging and content to specific personas, account needs, and stages of the buying journey- Plan and orchestrate cross-channel execution across CRM, website, paid media, social, content, events, sales enablement, and thought leadership - ensuring consistency and clarity- Design and execute integrated, personalized, multi-channel campaigns across digital advertising (e.g, LinkedIn, intent platforms), email, events, and content experiences.Balance strategy and execution, contributing at both the planning level and the day-to-day level as needed to deliver high-quality programs.
EDUCATION
Project Management Institue
PMP
Institute of Business Administration, University of Dhaka
Bachelor of Business Administration, Marketing
SKILLS
ABOUT TAHSIN HOSSAIN
10+ Years of in-house Marketing Experience in B2B manufacturing, utility, Biotech and Telecom Sectors. Deep knowledge within B2B and B2C Demand Generation, CRM Lifecycle, Content marketing, and Social Media Advertising. Obsessed with understanding and interpreting customer behaviors, driving alignment across channels, and lead generation. Strong cross-functional collaborator who excels at creating content, aligning content strategy to business outcomes, and honing complex and technical subjects into accessible and compelling messaging.
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