Tahne Davis
Vice President of Marketing and Brand for Eternal Water
- Role
- Vice President of Marketing and Brand at Eternal Water
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Tahne Davis
Dynamic and results-driven marketing executive with over 30 years of experience driving branddevelopment, marketing, and creative strategies for startups and established ventures. Recognized for seamlessly blending creative vision with practical, integrated marketing practices to deliver impactful campaigns across all channels. Proven ability to align brand vision with company mission, crafting compelling sales narratives that fuel business growth. Adept at managing change, fostering trusted relationships, and empowering teams to achieve bold outcomes in fast-paced environments.
Experience
Vice President of Marketing and Brand
Sep 2021 — Present · Seattle, WA, US
Leadership & Strategy: Directed marketing and brand strategy, growing revenue from $65M (2023) to $90M (2024) and surpassing $150M in retail sales. Managed full-funnel marketing across retail, digital, social, and influencer channels.• Brand Development: Positioned Eternal Water as a premium lifestyle brand, driving a 50% sales increase in Los Angeles through the company’s first-ever brand campaign.• Influencer & PR Impact: Expanded influencer program from 100 to 200 participants, growing impressions by 157%. Orchestrated a celebrity seeding strategy that achieved over 1B PR impressions.• Integrated Campaigns: Launched multi-channel campaigns across TikTok, Instagram, and Meta, resulting in 949% growth in localized web sessions. Achieved 5x ROAS on Instacart, driving a 26% increase in new customer acquisition.• Brand Strategy & Creative Leadership: Conducted market analysis to define brand ethos and growth strategies. Led creative initiatives that elevated brand aesthetics and messaging, including premium ad campaigns showcasing Eternal Water as “nature’s perfect accessory.” Boosted MULO sales by 23% and convenience store growth by 70%.
Education
Utah State University
Bachelor of Fine Arts – Graphic Design, Graphic Design
Skills
- Adobe Creative Suite
- Graphic Design
- Indesign
- Green Building
- Sustainable Design
- Illustrator
- Interior Design
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