Tahisha C.

About Tahisha C.

I\'m a marketing director with 10+ years of experience at the intersection of culture, community, and data-driven strategy. I build campaigns that don\'t just reach audiences; they earn their trust.As Director of Marketing at BECMA, I lead brand strategy, campaign execution, and storytelling for one of New England\'s premier Black business ecosystems. In 2025, I directed the marketing strategy for the Mass Black Expo, which sold out organically with zero paid advertising. That result came from years of brand equity building, community trust, and disciplined execution under pressure.I also founded M3 Multimedia in 2024, a digital strategy firm where I develop full-scale campaigns for creative entrepreneurs and public institutions, including MIT\'s Cambridge Science Festival. I\'ve grown audience engagement by 60%+ in under 90 days and helped brands move from scattered messaging to conversion-focused presence.My foundation is in journalism (M.A, Northeastern University), which means I approach every campaign through the lens of narrative and audience trust, then back it with data. I\'m currently completing a data analytics certification to sharpen how I translate performance insights into smarter marketing decisions.I\'m drawn to roles where marketing drives culture: connecting brands with the next generation of consumers, leading integrated campaigns at scale, or turning performance data into strategic opportunity.Open to Director of Marketing and VP of Marketing roles in brand strategy, integrated campaigns, and digital performance.

Experience

1. Grammyu Member

   The Recording Academy

   Mar 2024 — Present

Education

• Regis College

  Bachelor of Arts (B.A.), Public Health

• Northeastern University

  Master of Arts - MA, Professional Journalism