Taher Kolhapurwala

Marketing Manager @General Mills

Mississauga, ON, CA

Managing the portfolio of Blue Buffalo Cat Feeding and Dog/Cat Treats. • Leading national-level innovation launch planning, execution, and analysis. • Collaborating with cross functional teams to ensure successful new product introductions, reformulations, packaging updates, and strategic revenue management (SRM) initiatives.• Partnered with the US-based cross-functional team to integrate innovations into the PEAK stage-gate process, ensuring flawless execution.• Building the Annual Operating Plan (AOP) for the Canadian business for Cat Feeding and Dog/Cat Treats, including brand/channel strategies, innovation/renovation pricing strategy, and budgeting.• Customizing national sales presentations for internal and external stakeholders.• Create and manage national program briefs for the creative team, overseeing the approval process and ensuring alignment with business objectives.• Lead SKU rationalization, competitive assessments, and consumer research to inform strategic decision-making.• Collaborating with the E-commerce Sales lead to develop and implement customer-specific programs supporting Blue Buffalo and retailer partner growth strategies across all brands and product sub-categories of Blue Buffalo. • Establish and maintain best-in-class digital content, conducting regular audits of E-Commerce customer websites to ensure optimal brand representation and working with retailer partners to enhance visibility.• Conduct post-program ROI analysis and delivered internal reports to assess the effectiveness of marketing initiatives.• Provide support for customer Top-to-Top and Joint Business Plan (JBP) meetings.

University of Wollongong

Master's degree

University of Wollongong

Bachelor of Commerce (B.Com.)

CIM | The Chartered Institute of Marketing

Postgraduate Diploma