Mohammad Tahhan
Senior Advisor, Digital Marketing @EPCOR
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WORK HISTORY
Senior Advisor, Digital Marketing @EPCOR
Edmonton, AB, CA
EDUCATION
Massachusetts Institute of Technology
Executive Program; Digital Marketing and Social Media Analytics
Vancouver Island University
Bachelor’s Degree, Digital Media and Marketing
Harvard Business School
Data Science for Business Executive Program
MIT Sloan School of Management
Digital Strategy
German Jordanian University
Diploma, Digital Marketing Diploma
University of Waterloo
Master's Management Sciences (MMSc), Management of Technology
SKILLS
ABOUT MOHAMMAD TAHHAN
Marketing and Digital Experience Leader with 10+ years of experience leading integrated marketing programs, digital platforms, and customer journeys across complex, regulated, and B2B oriented organizations. Proven track record of owning end-to-end marketing initiatives from strategy and planning through execution, measurement, and optimization in close partnership with sales, IT, and executive stakeholders. Known for driving adoption, engagement, and growth by aligning marketing programs, digital channels, analytics, and teams to clear business outcomes. Deep experience driving retention, engagement, and long-term customer value through lifecycle marketing, CRM, and data-driven optimization.Digital Customer Journeys & Experience Design | Product-Oriented Experience Planning & Prioritization | Stakeholder Alignment & Experience Prioritization | Change Enablement & Adoption (Digital & Process)| Martech & Platform Integration | Cross-Functional Collaboration with IT & Digital Services | Digital Measurement, Reporting & Decision Support | Campaign Planning & Execution | Funnel & Lifecycle Marketing
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