Taha Ahmed
Experienced Data Scientist | Retail and Customer Insights Analytics | M.S. IT, Arizona State University, 2022
- Role
- Data Scientist at Mu Sigma Inc.
- Location
- Tempe, AZ, US
- LinkedIn followers
- 500 followers
About Taha Ahmed
I am an Information Technology graduate student at Arizona State University, specializing…
Experience
Data Scientist
Feb 2023 — Present · Austin, TX, US
Customer Sentiment Analysis Using Gen AI• Developed a Generative AI model with stakeholders for enhancing customer sentiment understanding and program effectiveness.• Created a sentiment analysis model using Generative AI, Python, SQL, and Google Vertex AI.• Improved customer satisfaction scores by 20% and program effectiveness by 15%.Loyalty Analytics Program Dashboarding• Led teams to create a Loyalty Program Analytics dashboard with weekly performance reports.• Extracted data using SQL, visualized with Tableau, and performed ad-hoc calculations with Excel.• Enhanced customer insights by 35%.Test Market Program Assessment• Developed an executive scorecard for a customer engagement application.• Defined OKR metrics, established data pipelines, and used Time Series analysis for tracking.• Increased program adoption by 380%, expanding from 5 to 24 markets.Monthly Customer Performance Newsletter• Coordinated monthly reports on customer interactions with marketing campaigns.• Used K-means clustering, created test/control groups, and conducted A/B testing with SQL and Excel.• Increased campaign frequency by 300% and customer interaction by 56%.Audience Selection Automation• Optimized and automated audience selection for marketing campaigns.• Created a management pipeline with planning, risk management, and monitoring.• Improved audience selection by 25%, saving 40 hours.Customer-Offer Mapping• Developed a real-time offer management framework, automating offers and perk reminders.• Created an automated data pipeline with SQL, Excel, and Google BigQuery.• Improved targeting accuracy by 35% and increased customer spend by 20%.Ad-hoc Projects• Analyzed and predicted shopping patterns, improving engagement and conversion by 23%.• Resolved a sales discrepancy, uncovering $6 billion in missing sales.
Education
Arizona State University
Master's degree, Information Technology
Nitte Institute of Technology, BANGALORE
Bachelor's degree, Electrical, Electronics and Communications Engineering
2015 — 2019
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