Tagni McRae
Experienced communicator, collaborator and content developer
- Role
- Communications Consultant at Comerica Bank
- Location
- Carrollton, TX, US
- LinkedIn followers
- 500 followers
About Tagni McRae
I’m a communications leader who loves making complex information clear, relevant and…
Experience
Communications Consultant
Sep 2023 — Present · Dallas, TX, US
Drive internal messaging and build internal web presence for more than bank employees with an emphasis on business banking, human resources and the EXCELLENCE risk program. Consult and advise internal clients on messaging and content strategy. Manage content for the monthly EXCELLENCE risk newsletter, which averages an 85% open rate, generates significant click rates and makes risk management engaging to colleagues at all levels. Contribute content and peer-edit the What’s New in Connect weekly newsletter, distributed to all colleagues. Manage national United Way campaign communications, which raised more than $1.7 million annually in 2024 and 2025.
Education
Southern Methodist University
BA, Public Relations, Minor, Music
Skills
- Copywriting
- Journalism
- Event Management
- Crisis Communications
- Publications
- Web Content
- Social Media
- Strategic Communications
- Nonprofits
- Sponsorship
- Fundraising
- Marketing Strategy
- Crisis Management
- Integrated Marketing
- Public Relations
- Internal Communications
- Media Relations
- Science Journalism
- Copy Editing
- Community Outreach
- Community Development
- Volunteer Management
- Leadership
- Speech Writing
- Press Releases
- Event Planning
- Blogging
- Non-Profits
- Editing
- Marketing Communications
- Online Journalism
- Publicity
- Social Networking
- Newsletters
- Social Media Marketing
- Corporate Communications
- Message Development
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