Thomas Gilbert

About Thomas Gilbert

Creative, strategic thinker with over twenty years of proven performance in developing high-volume trade and digital publishing platforms, implementing content management systems and processes, improving collaboration in operations, empowering business technologies, increasing net revenue and profitability, organizational leadership, problem-solving, and technology project management.

Experience

1. Director, Publishing & Product Technology

   Lifeway Christian Resources

   Nov 2011 — Present

   Overseeing the publishing and event technology infrastructure, enterprise content management strategy, creation, and distribution of digital content and metadata for the publishing division of one of the world’s largest providers of Christian content.• Leading a 21-person department of solution architects, project managers, simulcast engineers, and developers in producing an average of products per year with simultaneous publication in multiple formats and channels.• Increasing digital product revenue from less than 1% of total revenue to over 11% of total revenue in less than 5 years.• Standardizing product metadata feeds to external trade vendors resulting in a 275%($3M to $11M) year-over-year sales increase.• Managing oversight of over products while implementing the division’s first content management system and first title management system.• Championing the first major update to the enterprise’s recurring ordering system resulted in an 8% overall increase in customer revenue.• Spearheading the project management and implementation oversight of the division’s first video-based Learning Management System (LMS) that won a 2014 Brandon Hall Group Silver Award for “Best in Learning Technology Implementation” in partnership with Rustici Software.• Aggressively reducing technology expenses an average of 10% each fiscal year for 6 straight years.• Introducing and implementing new technology and platforms for delivery of content including video streaming, proprietary tagging schemas and capabilities for eBooks, and metadata discovery strategies.

Education

• University of Tennessee, Knoxville

  B.S., Communications / Advertising

  1987

Skills

• Digital Marketing
• Email Marketing
• E-Commerce
• Direct Marketing
• Editing
• Management
• Ebooks
• Content Management
• Digital Publishing
• Marketing Communications
• Copy Editing
• Marketing
• Wordpress
• Online Publishing
• Blogging
• Social Networking
• Multimedia
• Web Content Management
• Project Management
• Advertising
• Public Relations
• Magazines
• Web Content
• Social Media
• Quarkxpress
• SEO
• Social Media Marketing
• Publications
• Graphic Design
• Leadership
• Digital Strategy
• Online Advertising
• Newsletters
• Editorial
• Content Strategy
• Adobe Creative Suite
• Strategic Partnerships
• Marketing Strategy
• Copywriting
• Start-Ups