Taron Flood

About Taron Flood

I’m a digital marketing strategist with over a decade of experience helping organizations—from e-commerce startups to enterprise brands—unlock growth through data-driven strategy, experimentation, and experience optimization.My expertise sits at the intersection of performance marketing, analytics, and cross-functional collaboration. I’ve led integrated media strategies across paid, owned, and earned channels, developed full-funnel testing roadmaps, and driven measurable lifts in conversion, customer retention, and revenue.Whether mentoring internal teams or partnering with external stakeholders, I’m known for translating complex performance data into clear, actionable growth strategies that align with business goals.Specialities: Data-Driven Marketing, Social Media Marketing, Content Marketing, Social Listening, Performance Marketing, Marketing Operations, Campaign Optimization, Brand Strategy, Customer Engagement, Audience Segmentation, Strategic Planning, Budget Management, Quantitative Analysis, A/B Testing, Multivariate Testing, Conversion Rate Optimization (CRO), Tag Management/Governance, Heat mapping, Copywriting, Social Commerce, Competitive Analysis, Usability Testing, User Experience (UX), User Research, Project Management, Public Affairs, Customer Satisfaction, Survey Design, SEO, Market Research, Media PlanningTools: Adobe Analytics, Google Analytics, Tableau, PowerBI, Jira

Experience

1. Senior Manager, Conversion Rate Optimization

   Global Payments Inc.

   Aug 2025 — Present

Education

• Howard University

  BA, Modern Languages (French) and Caribbean Studies

• Université Paris-Sorbonne

  French Literature

Skills

• Writing
• Omniture
• Web Content Management
• Digital Strategy
• Marketing
• Affiliate Marketing
• Mobile Marketing
• Google Adwords
• Newsletters
• Internet Strategy
• Display Advertising
• Usability
• User Experience
• Content Strategy
• Strategy
• E-Commerce
• Analysis
• Digital Media
• Digital Marketing
• Advertising
• Performance Based Marketing
• Online Marketing
• Google Analytics
• Crm
• Sem
• Online Advertising
• Email Marketing
• Analytics
• Public Relations
• SEO
• Web Analytics