Taffy Rau

About Taffy Rau

Hi my name is Taffy and I am a detailed and speedy graphic designer/animator with extensive experience (11+ years) in digital marketing, website layout, animated videos, custom illustrations, infographics, and managing my design team while focusing on brand development, creating successful campaign ideas, marketing positioning, and brand awareness.• I am a Lead Graphic Designer, excelling at ideating and executing promotional content and leading brand identity strategy and maintenance.• I have a demonstrated ability to support marketing-driven sales opportunities, lead high-performing teams, design logos for new product launches, and support company wide rebranding.• I have a proven track record of success in redesigning outdated collateral, websites, and infographics while contributing and executing digital marketing strategies. I am an excellent communicator; skilled at cultivating relationships with cross-functional teams beyond my marketing department. My passion for graphic design shows through my ability to lead my team with enthusiasm and hard work.Please feel free to contact me at t••••••••@gmail.com with any thoughts, comments, or questions about my work. I\'m always interested in making new professional acquaintances.

Experience

1. Lead Graphic Designer

   Beyondai

   Apr 2022 — Present · Glendale, CA, US

   Collaborated with product marketing, content marketing, & growth marketing teams in our US, Asia & EMEA regions on campaign strategies. Created & presented video animation scripts monthly, with storyboards to demonstrate how each video will meet campaign goals or help us secure funding to accelerate the development of our SaaS product portfolio. Animated every approved script from start to finish while adding copy overlay, voiceover, b-roll, custom graphics & music for a high quality video to use across our marketing channels to sell our multi million dollar software products to our B2B customers including bp and Aramco-Edited videos on a weekly basis for our global B2B sales team. Often adding music, intros, outros & custom animated illustrations to help visually explain our complex artificial intelligence software. Types of videos include product demonstrations, explainer videos, screen recordings of our software in action, recorded webinars, customer interviews, case studies, & new product announcements. Also created project briefs and coordinated meetings with 3D modeling agencies for more complex videos that required 3D renderings of early AI concepts-Lead a company wide re-brand with a new logo & brand guidelines to bring visual consistency across our digital platforms, collateral, website, trade show booths, & out-of-home displays. Collaborated with stakeholders & global cross-functioning teams to specify a new mission statement that focused on current industry trends & reflected our innovative technology-Provided visual guidance on a daily basis during design critiques of collateral, & drafts submitted by internal & global teams for review. Presented quarterly design focused presentations to educate & answer questions about video production software, timelines, & branding alignment.

Education

• SFSU

  Bachelor's degree

  2011 — 2014

• Cal Poly Pomona

  Graphic Design

  2007 — 2009