Altaf K.
Fractional General Counsel @Verde Group
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WORK HISTORY
Fractional General Counsel @Verde Group
EDUCATION
The University of Law
Post-Grad, Law Society Finals
University of West London
Bachelor of Laws - LLB (Hons), Law
ABOUT ALTAF K.
WORKING FLAT OUT BUT WONDERING, “WHERE’S THE COMMERCIAL GROWTH?”If you’re an owner or equity partner of a law firm, working like a Trojan, juggling files, clients, staff and cash… but you’re not seeing the profit per partner you expected - you’re not alone.Most owner-led firms with 5-20 people don’t have a “sales” problem.They have a commercial follow-through problem.You already have good business clients. You already deliver strong legal work.But you’re only getting a small share of the instructions you could be getting from them.You might recognise this:“Surely, with the quality of work we do, we should be further ahead by now?” “Why do we keep seeing other firms - no better than us - picking up the work?” “Why does everything still depend on me to push it over the line?”The issue isn’t your legal ability. It’s that the firm hasn’t yet built the commercial muscle, behaviours and structure to turn existing clients into consistent, repeat IMAGINE IF THERE WAS A BETTER WAY TO GROW YOUR FIRM Increase the number of instructions from existing business clients by up to 300% Grow profit per equity partner (PEP) without increasing prices Reduce reliance on 1-3 partners to personally drive every opportunity Turn technically strong lawyers into trusted commercial advisors Create a consistent client experience that keeps business clients coming backIn other words: Increase profits from current clients without having to increase your WHO THIS IS FOR Owner-led law firms with 5-20 staff and 1-3 equity partners Firms serving a blend of business-client legal services Partners who know the firm is punching below its commercial weight Teams where lawyers are strong technically, but inconsistent commercially Firms tired of relying on partner heroics, ad hoc rainmaking and “lucky months”If the firm feels better than the numbers suggest - this is WHAT THIS WORK IS ABOUTThis work is not generic “leadership training” or another “commercial awareness” workshop that everyone forgets by Monday. It’s about: More instructions per client Commercial communication transformation Consistency in client experience Embedded accountability Reduced partner dependencyAll leading to one outcome:More profitable commercial work, with less effort from the partners.Connect, message and let\'s transform commercial potential in to commercial results
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