L. Tadia Charles

About L. Tadia Charles

Marketing is part science, part creative. I excel in the science and using technology to ensure that the creative is delivered to the right audience at the right time.I’m an experienced marketing operations leader with a strong technical background that enables me to drive marketing technology decisions and implement solutions to meet strategic business goals. My understanding of data relationships allows me to manage databases and create segments to target specific audiences.My attention to detail makes it possible for me to define effective lead management processes and campaigns. As a data-driven individual, I create reports and dashboards to provide Marketing and Sales performance insights.I believe in building cross-functional relationships by listening and respecting all input. This is particularly helpful when trying to gain alignment between Marketing and Sales. I enjoy mentoring and coaching my team to help them develop skills to reach their own career aspirations.My core competencies include:• MarTech Strategy• Salesforce.com CRM• Marketing Automation Platforms (Marketo, Act-On)• Global Team Building & Coaching• Campaign Strategy & Development• Database Management & Marketing• Reporting & Analysis• Digital Marketing• Email Marketing• Process Optimization• User Experience Definition• Conversational Marketing• Global Privacy Regulations• Customer Surveys (GetFeedback)I’m available to discuss new opportunities. Please contact me at l••••••••@gmail.com.

Experience

1. Senior Director, Marketing Operations

   EAB

   Jul 2025 — Present

Education

• Rutgers Business School

  Mini-MBA, Digital Marketing Program

• Stevens Institute of Technology

  Master of Science - MS, Management Information Systems

• The Wharton School

  Executive Education Program, Digital Marketing Strategies for the Digital Economy

• Ball State University

  Bachelor of Science - BS, Computer Science

Skills

• Lead Management Process
• Integration
• Strategic Planning
• Sales Operations
• Strategy
• Project Management
• Product Management
• Leadership
• Data Analysis
• Customer Relationship Management (Crm)
• Sdlc
• Demand Generation
• Lead Generation
• Team Leadership
• Vendor Management
• Program Management
• Marketo
• Marketing Automation
• Database Marketing
• Marketing
• Analytics
• Business Analysis
• Cross-Functional Team Leadership
• Crm
• Management
• Channel Partners
• Product Marketing
• Salesforce.com