Tade Idris
Product Marketing & Channel Strategy | GTM Expert | MBA
- Role
- Senior Marketing Manager, Xbox at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Tade Idris
Experienced Marketing lead with a proven track record of driving successful product launches, go-to-market strategies, and digital marketing initiatives. With a strong background in the banking sector, I bring expertise in financial analysis and strategic planning to my current role. I\'ve demonstrated my ability to collaborate cross-functionally and leverage my skills in product marketing to deliver impactful results while creating innovative strategies that resonate with target audiences and driving business growth.Passionate about giving, coaching young business professionals and Diversity and Inclusion in the workplace.
Experience
Senior Marketing Manager, Xbox
Apr 2023 — Present
Spearheaded go-to-market strategies for Xbox hardware and major game titles, driving multi-channel campaigns with retail partners. • Developed compelling messaging frameworks that aligned technical features with user benefits, resulting in year-on-year growth in Game Pass engagement. • Collaborated with cross-functional teams to execute national marketing programs, significantly enhancing brand visibility and sell-through rates.
Education
The Ohio State University
Master of Business Administration - MBA, Strategy, Finance and Marketing
2018 — 2020
Federal University of Technology Akure
Bachelor's Degree, Mining Engineering
2005 — 2010
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