Tabitha Scatena

About Tabitha Scatena

Growth-focused, data-driven global marketing leader with deep experience in designing and scaling integrated, multi-channel B2B campaigns and global event strategies across live, virtual and hybrid experiences that drive pipeline acceleration, revenue growth, and customer expansion. Skilled in demand generation, go-to-market strategy, and account-based marketing, with proven success leading cross-functional global teams to deliver measurable outcomes. Known for translating complex strategies into actionable, data-informed programs that align with sales, product, and customer success goals. Passionate about building customer-centric programs that put the customer experience at the heart of every campaign and event, fostering engagement, accelerating conversion, and strengthening long-term relationships.

Experience

1. Developed and Managed Global Channel Sales Training, Workshops, Web Seminars, Web-based Interactive Training and Assessment Programs, Attendee Re-generation Programs and Incentive Programs for Distributors, System Integrators and Value Added Resellers Developed and Launched New Branding and Positioning for Global Channel Sales Training Program

   RSA Security

   Present

Education

• Skyline College

  AA, Business Administration, Business

  1987 — 1990

• San Francisco State University

  BS, Business Administration, Marketing

  1990 — 1993

Skills

• User Experience
• Enterprise Software
• Demand Generation
• Marketing
• Multi-Channel Marketing
• Marketing Management
• Strategic Partnerships
• SEO
• Channel
• Saas
• Software as a Service (Saas)
• Business Development
• Lead Generation
• Product Marketing
• Email Marketing
• Strategy
• Program Management
• Go-to-Market Strategy
• Salesforce.com
• Online Marketing
• Management