Tabitha W.
Founder of Vivology Marketing
- Role
- Founder at Vivology Marketing
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Tabitha W.
Internal Auditor turned Digital Marketing Specialist. The marriage between my love…
Experience
Founder
Jan 2018 — Present · Cincinnati, OH, US
Data Analysis: Utilized our software to provide clients with deep insights into website traffic, user behavior, and campaign performance, enabling data-driven decision-making and optimizations.Marketing and Branding: Developed and executed marketing strategies to promote and our proprietary software, showcasing its competitive advantages.Strategy Development: Develop comprehensive digital marketing strategies tailored to client or company objectives, encompassing SEO, SEM, content marketing, social media, and email campaigns.Market Research: Conduct in-depth market research and competitor analysis to identify opportunities, trends, and areas for growth.Campaign Planning: Createdetailed campaign plans, including target audience segmentation, content calendars, and budget allocation.SEO Optimization:Implemented on-page and off-page SEO tactics to improve organic search rankings and increase website traffic.PPC Management: Execute and optimize pay-per-click (PPC) advertising campaigns, including keyword research, ad copywriting, and bid management.Content Strategy:Develop content marketing strategies to attract and engage the target audience, overseeing content creation and distribution.Social Media Management:Manage and grow social media profiles, creating engaging content, running paid campaigns, and analyzing performance metrics.Email Marketing: Designed and executed email marketing campaigns, segmented email lists, and monitored open rates and click-through rates (CTR).Conversion Optimization: Implement A/B testing and user experience (UX) enhancements to improve website conversion rates.Budget Allocation: Effectively manage digital marketing budgets, allocating resources to maximize ROI across various channels.Measurement and KPIs: Define key performance indicators (KPIs) and regularly reported on campaign performance, highlighting successes and areas for improvement.
Education
Miami University
Bachelor of Applied Science - BASc, Management Information Systems, General
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