Tabitha Sukhai

About Tabitha Sukhai

Hi I’m Tabitha, a globally-recognized Digital Marketing Strategist and Innovator, most recently recognized by the 2023 Top Women in Media and Ad Tech Awards, Top 100 Innovators & Entrepreneurs Magazine, and World’s Leaders Magazine. I’m a VP- or Director-level expert with 18 years of experience in creating and executing holistic and personalized digital marketing strategy for brands that need and deserve the amplification. My skills include: Auditing and benchmarking of KPIs for entire digital ecosystems, including website and all marketing accounts (i.e ads and social media platforms). This ensures transparency to true ROI and impact of marketing efforts. Determination of general site and account health via vetted site scraping tools to quickly identify “low-hanging fruit” for fast implementation and results. Website management and optimization across a range of content management systems. This includes UX/UI optimizations, CRO work, and implementation of tested methods to ensure a sticky website that converts! Creating detailed and easy-to-follow SOPs and process documentation to guarantee continued success and execution of proven marketing methods. Content marketing and editorial development, including Web copywriting that is optimized by AI tools (not completely WRITTEN by them), as well as content curation and repackaging for cross-platform promotion. My writing is featured at CNN.com, Buzzfeed.com, ThisOldHouse.com, HuffPo, and more. On- and off-page SEO, including backlink management and content syndication partnership program management, technical SEO, and ongoing Keyword Research to ensure all content creation efforts increase domain authority and organic search traffic. Social media marketing across a range of platforms, as well as white-label and proprietary brand community creation and management. High-impact email marketing, as well as SMS marketing with high open rates and engagement. Digital advertising including PPC (search and display), Native and Programmatic ad solutions, paid social. Exceptional proficiency in Google Ads. Digital marketing analytics, experimentation, and reporting in a range of platforms followed by implementation of data-driven optimizations. 🧠 Digital marketing thought leadership and professional mentorship for young professionals in a range of industries. I work with contacts inside Google, Meta, SEMRush, Hubspot, WP Engine, and more, to leverage the latest intel and troubleshooting advice, “straight from the source.”

Experience

1. Digital Marketing Consultant

   Institute Of Design Id

   Jan 2024 — Present · Chicago, IL, US

Education

• General Assembly

  Workshops

  2019 — 2019

• Cannes Lions School

  Certification

  2019 — 2019

• Baruch College

  Bachelor's

• iCollege

  Complete Project & Quality Management Certification Bundle

  2019 — 2020

Skills

• New Media
• Blogging
• Publishing
• Social Media Marketing
• Content Management Systems (Cms)
• Writing
• Social Networking
• Cms
• Web Content
• Online Marketing
• SEO
• Html
• Content Packaging
• Search Engine Optimization (SEO)
• Web Design
• Editing
• Editorial
• Content Strategy
• Social Media
• Fashion
• Content Management
• Web Content Writing
• Networking
• Magazines
• Newsletters
• Digital Media
• Content Partnerships