Tabitha Ishman

About Tabitha Ishman

I’m a strategic, people-first marketing leader with 9+ years of experience driving results for brands across a wide range of industries, including architecture, design, healthcare, tech, real estate, building products, and more. As an Associate Marketing Director, I lead integrated campaigns that blend creativity with data-driven strategy, all while mentoring teams and guiding clients toward sustainable growth.Throughout my career, I’ve managed and grown accounts, built long-term client relationships, and led high-performing cross-functional teams. I specialize in translating complex goals into clear, actionable marketing plans across paid media, content, social, and digital. Whether I’m optimizing a campaign, coaching a junior team member, or presenting a strategic roadmap, I show up with curiosity, clarity, and collaboration.I’m energized by fast-moving environments, bold ideas, and meaningful client outcomes.Let’s connect if you’re interested in performance marketing, account leadership, or building strong partnerships that deliver lasting impact.

Experience

1. Associate Marketing Director

   Upspring

   Mar 2024 — Present

   Serve as the primary contact, fostering trust and becoming a valuable resource and counselor to clients. Regularly interact with clients to update, report, and discuss digital marketing activities.*Translate client digital marketing requests into actionable briefs and scopes of work, develop strategic marketing plans, and generate growth-oriented creative marketing ideas.*Manage daily workflow of multiple accounts, direct and supervise team responsibilities, and provide guidance and mentorship to junior-level staff.*Develop, review, and approve all marketing materials including strategy decks, customer persona profiles, email content, blogs, and case studies. Draft clear creative briefs for the creative team.*Continuously analyze and optimize campaigns, restrategizing unsuccessful initiatives to ensure impactful results across digital channels.*Participate in brainstorming sessions, support preparation for new business opportunities, and assist in developing new business proposals and presentations.

Education

• Robert Morris University

  Master's degree, Organizational Leadership

  2017 — 2018

• DuBois Area Catholic School

  High School

  2010 — 2014

• Robert Morris University

  Bachelor of Arts (B.A.), Communications, Advertising

  2014 — 2018