Tabish Bhimani

Executive Director @Mastrat

CA

DTC Lifecycle marketing through owned channels, E-Mail and SMS, regularly featured in industry and general interest publications such as Klaviyo, Litmus, Shogun & Washington Post.• Create and successfully execute marketing strategies for DTC brands for email and SMS that generate between $1m and $5m in sales for clients.• Build systems, processes, and playbooks to implement a retention marketing strategy for clients, leading to an increase in Lifetime Value and Average Order Value.• Grow marketable email and SMS lists through segmented lead capture strategies, leading to an increase in CLTV.• Automated testimonial solicitation, which funneled into an activation strategy for new customers.• Automated lifecycle communications to activate prospects, educate first-time customers on product use, and retain customers at risk of lapsing.• Implement loyalty programs that bring in referrals from current customers, rewarding them for their advocacy.• Build strategic promotional and activation strategies based on year-on-year sales cycle data.• Execute a gap analysis audit to identify and correct weak spots in lifecycle marketing strategies leading to an increase in channel sales share of revenue by up to 50%.• Identify and capitalize on pop culture trends to keep communications fresh, leading to an increase in open and click rates.• Build out quizzes to collect zero-party data from prospects and customers, using data to personalize messaging at scale for each cohort.• Consult in-house teams as fractional CMO to identify threats and opportunities in current marketing strategies, leading to an increase in margin and gross revenue.Brands we\'ve worked with and consulted for (present and past):Freedom GroomingCityLocsDYLNManna SupplementsMy Calm BlanketModernist DecorElevationeOakhurst VenturesTrtl

Concordia University

Bachelor of Arts

York University

B.A. Specialized Honours

McGill University

Graduate Diploma