Tabi Adkins

Senior Ecommerce and Marketing Operations Manager @Accell Group

Kent, WA, US

Own the creation/implementation of the overall marketing and ecommerce strategy involving multiple internal/external business partners (marketing, digital partners, operations, and sales)• Develop and maintain rolling 13-month forecast for all ecommerce channels • Define quarterly ecommerce promotions, campaigns, and KPIs • Lead the outside digital firm in setting priorities for maintenance, merchandizing, design updates, and categorization for B2C sites• Manage product lifecycle, content, and status in unique PIM across 6 brands• Lead A/B testing across marketing and on-site merchandising efforts including emails, homepage, landing pages and product pages• Provide weekly insights on key web data metrics and campaign performance to all stakeholders• Key contributor on project team for global initiatives, such as ERP replacement and consumer first mentality

Central Washington University

Marketing Education