Tabi Adkins
Senior Ecommerce and Marketing Operations Manager at Accell North America
- Role
- Senior Ecommerce and Marketing Operations Manager at Accell Group
- Location
- Kent, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Ecommerce and Marketing Operations Manager
Jan 2018 — Present · Kent, WA, US
Own the creation/implementation of the overall marketing and ecommerce strategy involving multiple internal/external business partners (marketing, digital partners, operations, and sales)• Develop and maintain rolling 13-month forecast for all ecommerce channels • Define quarterly ecommerce promotions, campaigns, and KPIs • Lead the outside digital firm in setting priorities for maintenance, merchandizing, design updates, and categorization for B2C sites• Manage product lifecycle, content, and status in unique PIM across 6 brands• Lead A/B testing across marketing and on-site merchandising efforts including emails, homepage, landing pages and product pages• Provide weekly insights on key web data metrics and campaign performance to all stakeholders• Key contributor on project team for global initiatives, such as ERP replacement and consumer first mentality
Education
Central Washington University
Marketing Education
2006 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.