Tabea Lüth
Head of Marketing @Zenjob
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WORK HISTORY
Head of Marketing @Zenjob
Berlin, DE
Leading a 20-person org across Brand, CRM/MarTech, Growth/Performance, SEO, and B2B. Full P&L accountability for acquisition and retention. Interim CMO responsibilities alongside exec team- Integrated growth engine (paid, organic, CRM) → CAC −10%, user acquisition +15%, repeat bookings +12% YoY- MoM retention: 40% → 70% in 12 months via hyper-personalised lifecycle and onboarding redesign- B2B inbound lead conversion to 30% through ABM and targeted lead gen- 50% faster campaign delivery via LLM-assisted briefs, predictive send-time, and next-best-action logic- OKR cadence, shared GTM dashboards, 25+ experiments/quarter · €2.5M budget with spend governance
EDUCATION
Adolf Schmitthenner Gymnasium Neckarbischofsheim
Allgemeine Hochschulreife, Deutsch, Mathe, Englisch, Chemie, Französisch
University of South Brittany
Techniques de Commercialisation
University of Applied Sciences at Zwickau
Bachelor of Arts (B.A.), Languages and Business Administration
The Berlin School of Economics and Law
Master of Arts (M.A.), International Marketing Management
SKILLS
ABOUT TABEA LÜTH
I build and scale high-impact marketing orgs where lifecycle, performance, brand, and B2B don\'t run in silos but form an integrated growth engine tied directly to revenue. Currently Head of Marketing at Zenjob, an AI-enabled staffing marketplace. I lead 20 people across Brand, CRM/MarTech, Growth, and B2B — with full P&L accountability for acquisition and retention on a two-sided marketplace.Where I add the most value:Scaling orgs from scrappy to structured — without losing speedConnecting lifecycle architecture and data to commercial outcomesModernising martech stacks Embedding AI into marketing ops before it became a talking pointRunning B2B and B2C motions in parallel on marketplace modelsBackground spans: AI-enabled platforms · mobility · FMCG/FoodTech · fintech. Started hands-on in CRM and data, grew into full-funnel strategy and exec leadership.Languages: German (native) · English · French — all full professional.Open to CMO, VP Marketing, or Head of Marketing roles at scaling tech or marketplace companies
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