Tabea Jost
Head of Data & Digital Performance @DR. KADE Health Care
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WORK HISTORY
Head of Data & Digital Performance @DR. KADE Health Care
Lead data, digital and commercial performance topics across marketing, sales and customer service, with a strong focus on usability, adoption and measurable impact- Drive Commercial Excellence initiatives covering analytics, CRM, data-driven marketing and performance reporting to support day-to-day decision-making- Work closely with marketing, sales, trade marketing and IT to improve processes, transparency and effectiveness across the (commercial) organisation-Translate data and AI-enabled approaches into practical use cases that support campaign execution, resource allocation and operational efficiency.
EDUCATION
Catholic University of Eichstätt-Ingolstadt
Kommunikation, Journalismus und verbundene Programme
TECH Global University
Master's degree, Leitung und Monitoring Klinischer Studien
Business School Berlin
Businesswoman for audivisual media (IHK), execution of media productions
GTC private College, Kansas City, USA
Modern Arts, Creative Writing, Music Composition, Ev. Theology
European-University Viadrina
Studies in Economy - European Business
Universität für Weiterbildung Krems
Master of Science (M.Sc.), Communications
ABOUT TABEA JOST
I am a senior executive with board-level experience and a strong track record in digital transformation, commercial growth and operational excellence across pharma, healthcare, SaaS and education. My background combines P&L responsibility, operating model development and the integration of data, analytics and digital technologies to drive sustainable business performance, especially but not only in regulated environments.Over the past years, I have held both permanent executive roles and mandate-based leadership assignments, typically reporting to C-level executives or boards. I support organisations through growth, transformation and transition phases, with a hands-on leadership style focused on execution, people development, governance and measurable outcomes.My expertise spans data strategy, AI-enabled analytics, CRM and omnichannel models, enabling improved decision-making, customer engagement and commercial effectiveness. In my current role at Dr. Kade Pharmazeutische Fabrik GmbH, I lead digital and data-driven transformation initiatives across marketing, sales and customer engagement, strengthening efficiency, transparency and performance.In addition, I bring governance and board-level experience, including financial oversight, stakeholder management and long-term value creation. I hold advanced degrees in Business, Communications and Clinical Studies, am fluent in German, English and French, and have led international teams and initiatives across DACH, EMEA, North America, APAC and LATAM.
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