Srinivas Azad T.
Growth & Retention @ Paytm | User onboarding, retention & reactivation | Lifecycle Marketing
- Role
- Senior Manager - Growth at Paytm
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Srinivas Azad T.
Driving user growth and retention for UPI at Paytm.
Experience
Senior Manager - Growth
Apr 2025 — Present · Bengaluru, IN
Driving user growth across full user-lifecycle (New, Repeat, Dormant) for UPI category (including P2P & P2M payments)Managing growth initiatives including cashback offers, on-app & off-app communications, Product Marketing, etc.Improving user retention & engagement across user lifecycle stages.Responsible for growing Volume & Value market share of Paytm in the UPI ecosystem.
Education
B. M. S. College of Engineering
Bachelor’s Degree, Mechanical Engineering
XLRI Delhi-NCR
PGDM - BM, Finance & Marketing
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