Thomas Petersen

About Thomas Petersen

I build and scale digital commerce businesses.Over the past 20+ years I’ve led growth, merchandising, and marketplace expansion across companies including GameStop, Chewy, Wayfair, zulily, and BoxyCharm—overseeing more than $10B in commerce P&L exposure and building vendor ecosystems across global platforms.Today my focus is helping organizations unlock growth through marketplaces, digital merchandising, AI-enabled marketing systems, and scalable commerce infrastructure.As a Team Player: Known for building trust and delivering on commitments, I bring a results-oriented approach. I prioritize interdepartmental alignment, recognizing its importance for collective success. With a focus on both performance and camaraderie, I value the journey with the team just as much as the outcomes.As an Executive: I bring strategic vision to life by making critical resource allocation decisions. With a keen understanding of market dynamics and where future opportunities lie, I navigate complex trade-offs with confidence. The mechanisms of marketplaces and growth flywheels are areas of expertise and passion.AI & Digital Transformation : Leveraging AI and advanced analytics to improve marketing performance, merchandising decisions, and marketplace growth. Focus areas include:• AI-assisted demand forecasting• marketing automation and campaign optimization• marketplace pricing and assortment optimization• data-driven merchandising strategy

Experience

1. Director of Ecommerce

   Driven Brands Inc.

   Apr 2025 — Present · Charlotte, NC, US

Education

• Bridgewater State University

  BA, Education & Sociology

  2003 — 2007